Unicum, Hungary's bitter-sweet herbal liquor, may not be to everyone's taste (in fact Peter Zwack says the secret is to get people to try it a second time), but it seems to be causing a buzz in the US. Cleveland to be precise, and that's no coincidence, Ohio is a very Hungarian state. In addition to the above hilarious billboard, the Zwack family has been over in the States promoting Hungary's hardest and harshest over-the-counter liquor - home-made pálinka. The correspondent for the Cleveland Scene seemed to enjoy herself at the Unicum (or Zwack) launch event earlier this month, covering topics as diverse as stockings, cunnilingus and Hungarian men in her review, as well as concluding that "Americans are wimps" for needing a sweetened, lower alcohol version of the shot. But then again, free booze always "goes down easy."