So we were walking through Pest's District VI the other day, minding our own business, when we happened upon this rather shocking scene. Yes, that's Jamie Oliver - a.k.a. "The Naked Chef" - peering out from the side of the delivery van.

In the very odd chance you don't know Oliver, he's a British TV chef, who, like many famous culinary personalities, has figured out how to make money by putting his name on food-related products. We called up the company the van belonged to - one Dynamit Kft - to find out what was up with this. They said that they are the distributors of a range of JO-branded products, including kitchen towels, aprons, mortars and pestles, cutting boards, vegetable and garlic peelers, pepper grinders, pasta-making machines and spice containers.

Meanwhile, Oliver has apparently not decided to bring to Hungary his famous campaign against unhealthy school meals that at one point saw English parents smuggling fast food over school fences to their calorie-starved children. Though given what these poor wretches are already going though, if he tried, he'd probably end up with his grinning head on one of his own trademarked cutting boards.