Hungary’s insatiable appetite for cake and all things colorful and sweet just went online with the launch of Sugarshop.hu, the shiny new website for Sugar!, a bricks and mortar – or should that be sponge and icing – sweetshop out in District IV. We spotted an ad for Sugar! in this week’s copy of giveaway program magazine Exit and were instantly intrigued by the concept of a “design cukrászat“.
And the website does not disappoint visually, delivering a dazzling whirl of garish yet stylish flash graphics. But despite the perhaps premature printed ad, the site promises more than it can deliver in terms of content (at present), and there is no online ordering system to get sweet-toothed geeks really salivating. Still, the Sugar! team’s mission statement is intriguing. To paraphrase: They are fed up with the same old boring round cakes and triangular slices and want to bring some high design to everything from wedding cakes to muffins. Let’s hope it all tastes as good as it looks and, who knows, they may even be able to solve Budapest’s ongoing cupcake conundrum.
how exciting!
No offence … Hungarian cakes look appetising but the taste is hugely disspointing !
I agree they look so scrummy but there is nothing like frsh cream cakes
This looks yummy! I love the name, and Hungarians do love word
play. The name of the shop is a good example, as the English word
SUGAR is spelled the same as the Hungarian word SUGAR meaning
SHINE, as in NAPSUGAR or sunshine (Hungarian having accent on
the a of sugar) Note the rays of “sunshine” on the homepage of
sugarshop.hu ! Perhaps this interests other language buffs – if
not, I’m sure many will agree this looks like a great place to visit!
Sugar’s great, a magical candyland-through-the-looking-glass
out at the end of the blue metro. Absolutely worth the trip out,
with flavored chocolates held in my girlfriend’s especially high
regard.
The best part is the unabashedly sexual advertising staring down at
the playing kiddos. Teach ‘em young!
Tom