Hungarians’ Favorite Bottles of Wine Still Jugs, Study Shows

Market research GfK recently conducted an in-depth survey of Hungarians’ wine-drinking habits, and attitudes towards wine. According to business daily Napi Gazdaság, the survey found that Hungary’s wines are a source of growing pride, and most consuers will choose a domestic wine over an import if the price is comparable. (Though the popularity of imports is apparently rising.) But what really caught our attention is this statistic: of the three million hectoliters of wine quaffed in Hungary per year, only a third of it is sold by the bottle, with much of the rest purchased by small-scale producers directly from the barrel. No wonder our neighbor in the countryside is always looking longingly at the empty plastic jugs we sometimes leave out back!