It’s no secret that, for people who inhabit a country rich in all kinds of agriculture, Hungarians don’t eat their fair share of fruits and vegetables. In fact, according to the latest statistics, the average Hungarian eats fewer than 400 grams of veggies and fruit a day, roughly half of the daily recommended amount of the stuff. But according to a (subscription-only) report in today’s business daily Napi Gazdaság, some local firms have banded together to launch a campaign aimed at raising public consciousness of the health benefits of eating fruits and vegetables, while (obviously) at the same time enhancing the financial health of those who grow and sell the increasingly scorned foods.
What’s odd is that the folks behind the promotion, which is being mostly paid for by supermarket chain Spar Magyarország, say their goal is to increase fruit and veggie production by 25%-50%, in the medium term. Doesn’t seem very likely, unless the plan is to somehow do something to all these hundreds of thousands of tons of produce to make them more agreeable to the “modern” Hungarian palate, like stuffing them with ham and cheese and then deep-frying them two or three times in hog fat.